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The

Impact

Method

About our approach

Our method follows a systematic approach that involves harnessing capabilities from marketing, branding, sales, product development, and operations, and consolidates them into a 5-phase game plan. This process is supported by our ecosystem, anchored in a sustainable outlook, continuous improvement, and a holistic approach to venture building. By implementing this method, we aim to tenfold revenue and help you leave a lasting impact in your space.

01

Opportunity Exploration

We begin our journey with assessing the viability of your idea. This entails exploring the fit between your vision and approach and our ways of working. We estimate the total addressable market, potential product-market fit and capabilities required to bring your idea fully to life. If we see that there is a great alignment between us, we proceed with a proposal that lays out our action plan and establishes the commercial aspect of our partnership.

Questions we’ll find answers to:

  • What is the viability of the idea?
  • Is your vision in alignment with our work approaches?
  • What is a possible business model of your idea?
  • What is the required investment?

Key outcomes:

  • Pureformance Partnership Principle Assessment
01
Exploring Fit of Vision And Approach
Action Plan
Partnership Principle Assessment

02

Devising a Strategy

After we take care of the formalities of our partnership, we proceed with a Discovery Workshop that allows us to understand potential challenges and requirements of realizing your idea.We proceed by assembling your co-founder team that in a tight-knit collaboration with you develops the core of your business.
At this phase, we develop a healthy obsession with you and your users, understanding your vision and exploring what makes you and your idea unique and create core foundations of your business & brand.

Questions we’ll find answers to:

  • What is your vision?
  • Who is your target audience and what makes them tick?
  • What will make your brand stand out on the market?
  • What does your brand stand for?
  • How do we achieve our first win and how do we keep the momentum going?

Key outcomes:

  • A playbook laying out the core foundations of your brand & business. The playbook, among many other things, includes:
  • Business strategy
  • Brand strategy
  • Product Strategy
  • Go to Market Strategy
02
Assemble Co-Founder Team
Build Core Foundations
Create Playbook

03

Building & Launch

This is definitely the most exciting, yet demanding phase. Here, we work on bringing your idea, brand and product to life and operationalizing you business. We create foundations for iterative learning and develop the first set of hypotheses that are being proven in our initial marketing campaign.

Questions we’ll find answers to:

  • How can we most efficiently engage with your target audience?
  • What features and functionality should be included in the minimum viable product (MVP) to effectively solve the customer's problem or need?
  • What is the most efficient and effective way to develop and deliver the MVP to the market?

Key outcomes:

  • Product
  • Website
  • Sales funnel
  • Launch campaigns
  • Data strategy
03
Bringing Idea to Life
Operationalizing The Business
Launch Brand Elements

04

Growing & Learning

In this phase, we focus on scaling the business while continuously learning and adapting to the market. The objective is to optimize growth, build a sustainable business model that has the required expansion resilience and evolve towards you becoming independent.We analyze the customer data, market trends, and feedback to fine-tune your product and pertaining experiences. We also assess the internal operations, identify areas for improvement, and implement best practices to improve efficiency. This enables your venture to scale and meet the growing demand for the product or service.

Questions we’ll find answers to:

  • Were our hypotheses proven?
  • Is our product serving your target audience? Have we tackled an actual need?
  • Is our messaging resonating with our audience?
  • How can we improve the funnel?

Key outcomes:

  • Increased customer acquisition and retention
  • Improved operational efficiency
  • Enhanced team performance
  • Improved market position
04
Scaling The Business
Analyzing Data
Fine-tune Product
Test. Shape. Validate.

05

Scaling & Exiting

In this phase, you become independent -- you are able to carry out most of the activities yourself with the high-performing team that we assembled together in prior phases. We move from being your built-in co-founder team and either exit the venture or become your advisors who provide ongoing support and guidance as you continue scaling and evolving your brand. This includes offering strategic advice on areas such as product development, sales and marketing, operations, and finance. Up to our exit, we help you build and maintain key relationships with your talent, partners, customers, and other stakeholders to ensure continued growth and success. Ultimately, our goal is to help you achieve sustainable, long-term growth and become leaders in their respective industries.

Questions we’ll find answers to:

  • How can we optimize your growth trajectory in the long-term?
  • What additional resources and partnerships can we leverage to enhance your success?
  • How can we develop your internal team further to ensure sustainable growth and ongoing success?

Key outcomes:

  • Refined business strategy based on insight and your growth trajectory
  • Team development and growth strategy
  • Product portfolio strategy
05
The Exit
01
Exploring Fit of Vision And Approach
Action
Plan
Partnership Principle Assessment
02
Assemble Co-Founder Team
Build Core Foundations
Create
Playbook
03
Bringing Idea to Life
Operationalizing The Business
Launch Brand Elements
04
Scaling The Business
Analyzing Data
Fine-tune Product
Test. Shape. Validate.
05
The
Exit

01

Opportunity Exploration

We begin our journey with assessing the viability of your idea. This entails exploring the fit between your vision and approach and our ways of working. We estimate the total addressable market, potential product-market fit and capabilities required to bring your idea fully to life. If we see that there is a great alignment between us, we proceed with a proposal that lays out our action plan and establishes the commercial aspect of our partnership.

Questions we’ll find answers to:

  • What is the viability of the idea?
  • Is your vision in alignment with our work approaches?
  • What is a possible business model of your idea?
  • What is the required investment?

Key outcomes:

  • Pureformance Partnership Principle Assessment
01
Exploring Fit of Vision And Approach
Action Plan
Partnership Principle Assessment

02

Devising a Strategy

After we take care of the formalities of our partnership, we proceed with a Discovery Workshop that allows us to understand potential challenges and requirements of realizing your idea.We proceed by assembling your co-founder team that in a tight-knit collaboration with you develops the core of your business.
At this phase, we develop a healthy obsession with you and your users, understanding your vision and exploring what makes you and your idea unique and create core foundations of your business & brand.

Questions we’ll find answers to:

  • What is your vision?
  • Who is your target audience and what makes them tick?
  • What will make your brand stand out on the market?
  • What does your brand stand for?
  • How do we achieve our first win and how do we keep the momentum going?

Key outcomes:

  • A playbook laying out the core foundations of your brand & business. The playbook, among many other things, includes:
  • Business strategy
  • Brand strategy
  • Product Strategy
  • Go to Market Strategy
02
Assemble Co-Founder Team
Build Core Foundations
Create Playbook

03

Building & Launch

This is definitely the most exciting, yet demanding phase. Here, we work on bringing your idea, brand and product to life and operationalizing you business. We create foundations for iterative learning and develop the first set of hypotheses that are being proven in our initial marketing campaign.

Questions we’ll find answers to:

  • How can we most efficiently engage with your target audience?
  • What features and functionality should be included in the minimum viable product (MVP) to effectively solve the customer's problem or need?
  • What is the most efficient and effective way to develop and deliver the MVP to the market?

Key outcomes:

  • Product
  • Website
  • Sales funnel
  • Launch campaigns
  • Data strategy
03
Bringing Idea to Life
Operationalizing The Business
Launch Brand Elements

04

Growing & Learning

In this phase, we focus on scaling the business while continuously learning and adapting to the market. The objective is to optimize growth, build a sustainable business model that has the required expansion resilience and evolve towards you becoming independent.We analyze the customer data, market trends, and feedback to fine-tune your product and pertaining experiences. We also assess the internal operations, identify areas for improvement, and implement best practices to improve efficiency. This enables your venture to scale and meet the growing demand for the product or service.

Questions we’ll find answers to:

  • Were our hypotheses proven?
  • Is our product serving your target audience? Have we tackled an actual need?
  • Is our messaging resonating with our audience?
  • How can we improve the funnel?

Key outcomes:

  • Increased customer acquisition and retention
  • Improved operational efficiency
  • Enhanced team performance
  • Improved market position
04
Scaling The Business
Analyzing Data
Fine-tune Product
Test. Shape. Validate.

05

Scaling & Exiting

In this phase, you become independent -- you are able to carry out most of the activities yourself with the high-performing team that we assembled together in prior phases. We move from being your built-in co-founder team and either exit the venture or become your advisors who provide ongoing support and guidance as you continue scaling and evolving your brand. This includes offering strategic advice on areas such as product development, sales and marketing, operations, and finance. Up to our exit, we help you build and maintain key relationships with your talent, partners, customers, and other stakeholders to ensure continued growth and success. Ultimately, our goal is to help you achieve sustainable, long-term growth and become leaders in their respective industries.

Questions we’ll find answers to:

  • How can we optimize your growth trajectory in the long-term?
  • What additional resources and partnerships can we leverage to enhance your success?
  • How can we develop your internal team further to ensure sustainable growth and ongoing success?

Key outcomes:

  • Refined business strategy based on insight and your growth trajectory
  • Team development and growth strategy
  • Product portfolio strategy
05
The Exit

Let’s recap: How we roll?

Pureformance operates as a venture builder in the nutrition space. This means we not only build brands and ventures from scratch but also help existing businesses optimize their foundations and systems for maximum effectiveness. We provide resources and support throughout the process, including identifying market opportunities, growing and scaling products, and streamlining systems and processes.

We may offer initial financial support and resources, in exchange for equity stake in return, ensuring everyone’s interests are aligned with the success of the venture. Our holistic approach ensures businesses, whether new or established, achieve their full potential with pureformance’s guidance.

Services we offer
  • Strategic guidance, including support on branding, marketing, and business development, for aligning ventures with long-term objectives.
  • Nutrition product development for innovative, high-quality solutions.
  • Building and scaling ventures for growth and expansion.
  • Operations management and marketing support for smooth and efficient processes and revenue growth.
Our business model:

We have a flexible pricing model that caters to the different needs of our clients. Here's an example of how it 
can look:

  • A base fee for discovery and playbook: We charge a base fee for creating a playbook and guiding a client through the discovery process.
  • Equity in exchange for building services: In exchange for our services in building foundational elements like branding, product development, website design, and systems, we accept equity.
  • Retainer fees and revenue sharing for ongoing venture building: For ongoing venture building, we charge a monthly retainer fee.
Our scaling & exit strategy:

Our approach to scaling ventures involves:

  • Hiring a dedicated team to run the company.
  • Implementing systems to streamline operations and foster independence from Pureformance.
  • Continuously updating the playbook as a living document to guide the venture's growth and providing ongoing growth support and guidance on any strategic moves until our partner is ready for an exit or liquidity event.
  • Our exit strategy allows us to sell our stake in the venture or transition to an advisory role once the company becomes sustainable and can operate independently.
01
Opportunity Exploration
02
Devising a Strategy
03
Building & Launch
04
Growing & Learning
05
Scaling & Exiting
Ready to create a standout nutrition brand?

standout

Let's start with a conversation.