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designers. thinkers.

Who we are

Pureformance unites strategists, designers, and builders who see the world could be so much more than it is now. We reject the ways we were told to do business, interact with one another or treat ourselves. We don’t want to accept the status quo: the mundane, purposeless, and exploitative.

Instead, we’ve committed to living the life of purpose and intent. To bring back infinite possibilities, complexities simplified, and enriching experiences through pure products that perform.

Because, to us, such life is a life of balance: where what we consume (in any shape or form) affects how we think, feel and act.

Trent Jackson
Founder & Product developer

Expert in developing unique nutritional products with a track record of 1000+ products for 100+ brands.

Katarina Nahtigal
CMO - Branding

Brand strategist with a knack for infusing connections into every customer touchpoint across 50+ companies.

Leo Schwarz
CMO - Design

Designer with a system thinking approach, driving messaging through visual design for major companies like Chase, Slack, Salesforce.

What we do

We’re partnering up with forward-thinking founders and exceptional talent to bring pure nutrition products that perform to life. In the process, we strive to exceed the limits of possible and improve the world one problem, product, experience, and, yes, one person at a time.

We accelerate these bold ventures by augmenting them with strategic design, product development, and marketing capabilities fused in the IMPACT method. We give ambitious talent a platform to harness their abilities contributing to businesses that seek to make a sustainable difference.

We dare you to dream big, imagine new possibilities and use your talent not just to build new things but as vehicle to grow your potential.

What makes us different

Strategic approach

We are more than just conceptualizers; we are implementers. And yet, our actions are not impulsive; they are a result of strategic deliberation.We approach each project by creating a clear roadmap that among others identifies your mission, vision, and values. This foundational step is critical as it sets the overarching principles that will guide our endeavors.

We proceed by analyzing your strengths and weaknesses, opportunities, and threats in the market. Armed with this knowledge, we create a strong foundation and a comprehensive plan that addresses messaging, value ladders, funnels, product roadmap, and development as well as systems and processes that will allow your brand to grow and scale.

Thinking like designers

We approach problem-solving and decision-making as designers -- with a creative and empathetic mindset. We use a designer's toolkit to develop worthwhile solutions to complex problems that are user-centered, practical, and aesthetically pleasing.

This approach emphasizes collaboration, creativity, and iteration. It's an effective way to develop products and experiences that meet the needs of users while also addressing business goals and constraints.

Bold and Masterful

A product is so much more than just a collection of features. It represents the hopes, dreams and goals of the people who use it. It needs to make their lives better, easier, or more enjoyable.

That's why we go beyond the basics to create experiences that are meaningful, impactful, and unforgettable. We believe that every detail matters, from the way a product looks and feels to the emotions it evokes when someone uses it. We are dedicated to crafting purposeful designs that not only meet our customers' needs but also exceed their expectations and inspire them to reach for their dreams.

Sticking to our Values

Four central values stand as the pillars that uphold our ethos and fuel our conduct: Intentionality, Competitiveness, Human-Centricity, and Collaboration. They are ensuring that we act with purpose, excel with merit, prioritize humanity, and thrive through unity.

[meaning: Authentic]
[Origin: Latin]
1. Without any extraneous and unnecessary elements
2. Clean, clear, fresh, crisp, refreshing, one hundred percent, authentic.
[Meaning: Accomplishment]
[Origin: Latin]
  1. The accomplishment of a given task measured against preset known standards of accuracy, completeness, cost, and speed
  2. The extent to which an investment is profitable, especially in relation to other investments.
  3. The ability to implement optimal organization with the aim of offering a product or service that meets the expectations of consumers and customers.
  4. It is a designed presentation of a thought from a particular point of view.
  5. Its accomplishment, achievement, execution.

Pureformance, our name, embodies our dual essence. "Pure" signifies our commitment to authenticity, sustainability, fair dealings, and impact. It's the heart of who we are - human, ethical, and genuine. "Performance", on the other hand, represents our goal-driven, competitive spirit that pushes us to achieve and excel. It's our strategic, result-focused side, ever striving for accomplishment.Together, these elements form "Pureformance", a fusion of genuine intention and actionable results. We stand for impactful projects with a purpose, always questioning our motives and how we are contributing towards a better world. We are about making a difference that is not only sustainable but also meaningful. We seek to be a thriving business that builds thriving business — and a force for good, proving that it's possible to be both commercially successful and genuinely beneficial to the world.

We are Pureformance, where authenticity meets accomplishment.

Guiding Principles


Sustainable Impact

We prioritize creating sustainable solutions that positively impact the planet, society, and our customers. Our focus is not just on short-term gains, but on making a meaningful difference in people's lives and the world around us.



We approach every project with intentionality and purpose, asking ourselves why we're doing something and how it will contribute to our goal of building a better world. We strive to be worthy of our audience's attention and to make a sustainable difference.



We place human needs at the center of everything we do, building on the ideas of others and constantly looking for ways to improve upon them. We aim to create products that truly solve problems and provide a positive and satisfying experience for the user.


Collaborative Excellence

We believe that by working together, we can achieve more than we ever could alone. We value the unique perspectives of others and create an environment where everyone can contribute their best work. Yet, we cultivate respectable discipline in holding ourselves and others around us accountable.


Competitive Integrity

We compete with integrity and in pursuit of meaningful outcomes. We strive to be the best version of ourselves, to inspire others to do the same and never betray our values, principles and morals.


Continuous Improvement

We push the limits of what is currently considered achievable or practical, aiming to exceed them by taking risks, innovating and challenging the status quo to make something better. We embrace failure as a means to learn and explore new ideas.

Who we are partnering with

We're partnering with founders who are deeply committed to their company's purpose and have a clear vision for how their idea can make a positive impact.

Passionate Entrepreneurs

We're partnering with founders who are deeply committed to their company's purpose and have a clear vision for how their idea can make a positive impact.

Open to closely-knit collaboration

Because we place a great importance on mutually-enriching partnership, we strive to work with founders who embrace that by working together we can achieve more than we ever could alone.


We're looking for founders who are passionate about creating something new and have a natural curiosity and hunger for growth. You're not afraid to take risks and are willing to put in the work to see their vision come to life.


Building a successful business is not a straightforward journey. You accept that setbacks are inevitable. You're able to bounce back quickly and use these experiences as opportunities to learn and grow.


Because we, at Pureformance, have set out on a mission of creating purpose-driven brands, we partner with founders who share our values.

Learn more about them here.

Get in Touch

We are here to help you SUCCEED.