Re-flavor & bottle update
HOW WE HELPED BSL IMPROVE THEIR EXISTING SUPPLEMENT
SCOPE OF PROJECT
PURE SCIENCE|PURE RESULTS
COMPLETE ESSENTIALS is a workout formula designed to help busy men and women optimally fuel their workouts for better energy and faster fat loss so that you can achieve your best with less.
Ben Brown is the owner and creator of BSL Nutrition & is a fitness consulting business specialist who designs individualized nutrition, lifestyle, and strength programs for highly driven men and women. One in Exercise Science & Clinical Nutrition & has been a weight loss coach for over 15+ years.
He has worked with fortune 500 companies and professional sports teams, including the Arizona Diamondbacks and Golden State Warriors organizations. Although this is impressive, Ben finds his passion is working with the average “Joes” and “Janes.” Those who are struggling to find a balance between business, family, and much-needed exercise and nutrition habits.
What is impressive to us is Ben’s ability to be there for his clients at a high level while managing his podcast, complete essential and, most importantly, his family.
BSL Nutrition is an existing brand. With a well thought out formulation, we knew the product was effective and connected with our values.
Ben approached us looking for a new supplement manufacture for their products as well as possibly improve the product flavor and visuals if possible.
Our mission? Help BSL Nutrition improve its product in taste, look, legal parameters, and feel.
Our approach needed to be detailed to improve the product without loss of effectiveness.
To improve the flavor system, visuals & legal requirements.
Pureformance Nutrition helped BSL Nutrition improve its taste, color, and legal requirements. This improvement lead to safety from regulations and improved overall customer experience while keeping the same performance.
After speaking with ben we were excited to get to work, our team received a bottle of Complete Essentials grape. We sat down and tried the product and each gave our feedback about the taste and visuals. We knew from the feedback there were some tweaks that could be made to enhance the product flavor and visuals. What made the project interesting was the limitations on sweeteners & flavors as Ben wanted to keep the product as natural as possible.
The strategy was simple, keep it effective, natural, improve flavor, mouthfeel & visual.
IMPROVING THE PRODUCT
We aimed to make the product palatable throughout the drink. Ben requested an increase in sodium levels from the original formulation, which created a really salty taste. Our taste buds have a front, middle and end. On this formulation we needed to improve the middle and end taste of complete essentials, to avoid an over salty mouthfeel. We want the product to taste good but also taste effective. Typically in an “effective” product the consumer associates “effective” with some after taste, we were able to achieve a proper balance of something that is extremly palatable with a taste of performance.
The original complete essential grape was a fuchsia color, and our minds react to color and flavor. If we drink blueberry and its red, it seems off. The goal was to naturally improve the color of the grape flavor to a deeper purple, enhancing the products taste through visual cues.
The complete essential is a well-designed label; there were just a few things off that we tweaked to ensure they were FDA compliant. We had an overhaul of the Supplement Fact Panel and a slight tweak to the suggested use. Giving complete essentials some safety.
Re designing complete essential flavor and visual system was fun. We believe in constant improvements even on products doing well. We are happy with the results of the improvements for Bsl nutrition and so are their customers.